So as Brad advised in another thread, I purchased the book. I have not made it completely through as reading it makes me want to puke, but here are my preliminary findings. I looked up the psychologist who reviewed the book. He is retired and his only scholarly contribution was an article on innovative marketing for therapists in the 1990's - brief therapy for brief attention spans and innovative alcohol treatment. It is no wonder the psychologist loved this book. Why anyone would push this eye-roll invoking farce of a book, outside of being the author's lover, is beyond me. One of the co-authors, Joselin Linder, has written such blockbusters as "The Good Girl's Guide to Living in Sin" and "The purity Test" with "The ultimate college Prank Book" soon to come out. The other co-author, Gabe Zichermann, can only really claim one contribution of any importance: Aspects of MySpace which is now quickly falling in popularity. He is basically the Paris Hilton of internet marketing. Of course with such a comprehensive and in depth background in the psychology of the online sex industry, how can we do anything but bend over and let such absurd and unrelated idea's completely take over a multi-million dollar business.
Do keep in mind that the techniques pushed in this book have not been tested in an adult entertainment arena.
First of all, the author's ability to write is not impressive in the least. It appears that he intended that the book be laid out like a text book, but somehow that was mangled horribly. It makes the book difficult to read and certain points that are related are pages apart due to horribly placed side bars.
Second, the author is taking a psychological metaphor literally and is using it to justify "fun ware" for everything. "Game playing" in psychology pertains to the archetypal scripts that are played out. An example is the script between an adult and a child. As psychological health improves, the game playing stops. The author comes off as borderline obsessive about games in general.
He claims that the line between work and play are blurring. I find this in particular disturbing. I appreciate professional boundaries in any industry and am always uncomfortable when it is otherwise. I do not want to call on a cop for protection and find that it is all a game and fun. Every time I have had to call on the police for help, it certainly wasn't fun for me. Imagine going to a gynecologist who was turning their environment into a game? "Ahhh...yes...you have herpes....you lose 5 points in the game".
Another absurd and disturbing topic that was brought up in the book was the army's brilliance in using games to recruit soldiers. At one time potential recruits were encouraged to play graphic video games specifically designed to make them feel pumped about killing people. This is present in many video games on the market, but there absolutely has to be a line drawn when it comes to something as serious as killing, even in a time of war. What happens though, in a situation like this? It all becomes a game, everyone is competing, and then Abu Ghraib happens. How are appropriate boundaries supposed to be upheld when the solitary goal in life is to play the game and win? A good deal of insight on this matter can be found in the book "On killing" by Dave Grossman. It doesn't apply to the entire game based marketing idea, but it does counter Zichermann and Linder's praise of the army and their attempts to use this tactic.
Funware is an intuitive concept. If you turn work into a game, people willingly do it. If you make a tedious school assignment into a game-like competition, kids will become engaged with it. If you add a rewards-based loyalty program to your product, people will choose it over a rival. The key word here is "product", not "service" as we provide here.
The author argues that time has come to "game-ify" all of the boring industries so that users will be motivated to use products and services because they want to, not because they have to. In fact, the author argues that just about any task can be designed so that it can be more fun. Just what becomes of the people involved?
If I had to have brain surgery, I would NOT want the operating surgeon to be engaged in some ridiculous game in which my life only counts as points to winning or losing. No thanks. You might find this example a bit extreme, and it is, but the author of this book suggests that EVERYTHING in life should be made "fun" and "game-like". So what else? Frequent flier miles to help stop the genocide in Darfur? Is that really what we all believe life should come down to? Are we so ignorant on the whole that we buy into this?
Why can't the Internal Revenue Service create some incentives so that filling out your taxes is fun? Yeah, because taxes are fun. I get a green stamp and a gold star for doing my taxes on time. I am certain that will motivate the masses of uneducated game playing losers.
It is a dumbing down of everything. Sure, some adults play games. There is a time and a place for it, as with anything.
Part of the problem is that flirt4free is already, by nature, fun. Our customers already love the performers. More advertising to bring in new customers is a given. As an adult based site providing intimacy to those unable or unwilling to obtain it in "real" life should not be a game. I don't need my masturbating to be like Grand Prix auto, or have my intimate moments with favorite models compared to others using a ranking system, all to promote the fortunes of the owners of the game. Not the players, not the game pieces, but the manufacturers. It simply does not mesh with an interactive adult site, as it doesn't mesh with any real service industry. Trying to make an adult site, with all that psychology that this sort of work entails, into an adolescent game is to change the dynamic of the relationships within the site. So all the adults will eventually leave and what will you be left with? Adolescents. Kids pretending to be adults, and kids don't spend big money. Adults do.
Sometimes a site like flirt is the only adult outlet for someone who has a
fetish or a fantasy. Is it really appropriate to turn it into a game?
I also find the entire "make it a game" concept disturbing because games do have an END. The author suggests that funware should go on in perpetuity. Whether a person completes the game, or tires of the game and quits, the game always ends in one way or another. If we use video games as an example: a gamer might play a particular game two, maybe three times, then it is off to another game. If there is no end goal, if there is no REAL incentive to keep playing the game, then who will be interested in it in the long term if no one ultimately wins?
I have had some customers stay with me for 10 years of working on cam. The entire 10 years. They stayed because of the personal relationship I was able to develop with them, not because it was a game. "Funware" removes the personal aspect. These guys could easily go to a bar or even to their wives to get the same game. "I want to be her favorite so I'll buy her another drink". The customers who are spending 100k a year are not here to engage in a game and have their spending habits exposed for all to see. They are here for intimate moments with someone who isn't out to stab them in the back, who isn't going to judge them, but who is going to accept and at least pretend to care for them for the duration of their 'private' show. Privacy being another concept that is being weeded out. The anonymous button does not remove the effect that gaming has on the model or the client. A customer can still see a name ahead, and still feel badly because their illusion of being adored and favored is thus shattered.
Now, another aspect of this book is about removing obstacles for the potential players. The lowering of requirements for membership to a mere email address? Right out of this book. Get as many players as you possibly can to sign up so they can all compete with each other. Now granted this does appear to have a dual purpose in that somehow these increased numbers who are able to access everything works with search engines to increase traffic. Looking at it from the VS side, who does this really hurt? Well, it hurts the models. It hurts the paying customers. It does damage to the integrity of the site as a whole. It increases begging and abuse and that hurts everyone. A paying customer who visits a room and sees nothing but a sea of beggars isn't likely to stay in that room long, and unless the model has some customers who she has a personal relationship with to "rescue" her to a private show, she isn't going to get any business. White is now the new grey. The effort of VS to get everyone to buy a VIP account is utterly absurd. More and more good, and potentially good customers get lost in the sea of bleating whites who SHOULD be grey. Ultimately this will cause performers to quit and good clients to leave. What will be left then? Video on Demand. The future of Flirt4free will be VOD as a commodity. It will no longer be a service industry. It will follow in the footsteps of the "College Girls" sites from the 90's with recycled content being the primary method of earning potential even a decade later.
The author makes a claim that the interpersonal relationships between people, in a professional environment, is nothing but a game. He completely negates any human aspect to it, basically calling anyone who doesn't play this "game" a loser. The regular in your room who you do enjoy chatting with, despite it being work and your job, is nothing but a game. According to what the author says, there is absolutely no personal aspect to this relationship. It is a game to be exploited with no regard for the people involved.
In one chapter the author talks about World of Warcraft and what a negative thing it was. This game was addictive and did destroy lives. In the same breath he starts discussing how to exploit it. How to use it to get people addicted. The point of any business is to make money, it's a given. How are you going to have a customer for life if you set up your product to destroy them? We're talking about mindless zombies who will barely be able to keep working and functioning and feeding their money into our pockets as the bank kicks them out of their houses and takes their cars all while the Carney barker in drag disguised as a "game" shouts "SHOVE YA MONEY IN HEAH!!!! BE THE FIRST TO WIN A SPIN!!! PLAY THE GAME AND PROVE YA A MAN!!!". That's IF this game works out the way that it appears to be intended. How very Machiavellian.
There is such a thing as corporate personhood. The supreme court ruled under the first amendment that a corporation could act as a person. The thought of this is frightening, but if the business is a person then as Peter Drucker says, the business while making money is also being judged by other business, the consumers, and the market itself as to whether it has integrity, is personally responsible, and honorable.
So who does this game hurt? It hurts me, it hurts you, and it hurts your clients. It takes what is meant to at least provide the illusion of a close, intimate relationship between model and customer and turns it into an impersonal competition between all of a performers' fans. Where only one guy gets the allegedly good feeling of being #1 and a few meaningless points. The illusion of each individual being special is shattered, and seriously like I said, guys can just go to a bar for that and pay a hell of a lot less.
Are you willing to risk the entire future of flirt4free on just another marketing shtick? Perhaps you should just purchase Inflatable dolls with their huge 'O' shaped mouths, frozen forever in an expression of either shock or horror to sit in front of cams. We all know there are plenty of models doing that anyway. With the personal element slowly being removed, this substitution of shocked dolls and backup bicycle pumps would probably be more 'cost effective' and you would have fewer contractor complaints. Not to mention no longer having to deal with studio's and all the back stabbing bitchery that entails.
Some customers have already expressed their displeasure with the concept in the VIP forums, and some of those have indeed left. Other customers have already displayed the adolescent obsession with the game rather than with the models. Yet others are becoming even more jealous and difficult to handle in open chat when confronted with a rival. Based upon their comments in the forums, VS should consider offering online gaming programs as an option for customers.
*kisses and licks*
Esoterik
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