Blaze like Alex there said come on board.
Don't worry about being shy. Once you get the hang of the ropes (Oh my now that sounds kinky) you will be in for a look time. Most members on the site are pretty easy going and it is best to have something of a sense of humor as well.
Check out the other models on the site for the way their chat room runs, but don't try to copy the things that they do. Each model is different and appeal to different members. Looks and presentation are a start, but personality is sure to keep members coming back.
Most important treat everyone who enters your chat room with respect as they should do with you. Remember you are the one at the control of your chat room so don't give in easy to requested that you are not comfortable in doing. Trust me the good members on the site will not have a problem with it.
Above everything that I have said have a good time in your chat room and say HI to all who enter. Some viewers will never talk and the grey viewers should be encouraged to become members.
Hope this is of some help and I wish you all the best on the site.
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